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National flag carrier Philippines Airlines (PAL) was hit hard by COVID. To drive business growth, PAL partnered with Thinking Machines to develop a Customer Data Analytics Platform for a deeper customer understanding and to accelerate data-driven culture within the organization.
We merged several key internal resources such as flight information, loyalty member activities, and customer experience/feedback with third-party sources such as Twitter.
Applied advanced analytics & machine learning techniques to business problems. We developed artificial intelligence (AI)/machine learning (ML) models to understand customer value, sentiments, and other key metrics.
Customized dashboards/user interfaces for tailored-fit data insights. This broad set of tools is customized for three key stakeholders–executive, business, and technical users.